Eight O2 Stores, One Samsung Galaxy S25 Launch Weekend
Cocktails With Mario delivered complete drinks services across eight O2 retail stores during the launch of the Samsung Galaxy S25.
Taking place over one busy launch weekend, the activation required multiple teams, equipment and ingredients to arrive at O2 stores across the UK at the correct time and deliver a consistent customer experience.
Locations included London, Westfield, Fulham, Birmingham, Leeds, Manchester and Edinburgh, with multiple stores operating across the campaign.
This was more than a collection of individual bookings. It was one centrally coordinated, multi-store retail activation.
Taking the O2 Brand Experience Across the UK
The objective was to create a welcoming drinks experience inside eight O2 stores while customers discovered the newly launched Samsung Galaxy S25.
Samsung announced the Galaxy S25 range in January 2025, with UK availability beginning on 7 February. The range also launched through O2 with dedicated pre-order offers. More information can be found in the Samsung UK Galaxy S25 announcementandVirgin Media O2’s official launch announcement.
Our service needed to complement the launch without interrupting the retail environment.
The project required professional event teams, complete drinks equipment, stock preparation, individual store coordination, efficient setup and reliable service across every location.
Some Of Our Clients
One Campaign. Eight Stores. One Standard.
Delivering a multi-location brand activation isn’t simply about sending teams to different stores. Every location needs to feel like part of the same campaign.
For O2, we centrally coordinated team briefings, staff presentation, equipment, ingredients, stock, setup schedules, store access, customer flow and on-site service across all eight locations.
Whether a customer experienced the activation in London, Edinburgh, Birmingham, Manchester or another O2 store, the goal was the same: a consistent, professional and engaging brand experience.
One campaign, one standard—adapted to work seamlessly within each individual store.
FREQUENTLY ASKED QUESTIONS
Yes. Cocktails With Mario can coordinate staffing, equipment, stock, branding, setup and service across multiple UK locations, giving brands and agencies one central point of contact for the campaign.
It depends on the audience and campaign. We can provide coffee, matcha, cocktails, mocktails, alcohol-free drinks and branded canned drinks, with the menu designed around the event format and customer experience.
Yes. For multi-store activations, we standardise the drinks menu, branding, equipment, staff briefings and service procedures so customers receive a consistent experience at every location.
Yes. Branding can include custom bar panels, branded cups, campaign-inspired drinks, personalised menus, logo-topped drinks, custom labels, signage and branded cans.
Yes. Cocktails With Mario supports retail activations, product launches, exhibitions and multi-location campaigns across London and the UK, with selected European projects also available.
More Than Equipment—A Complete Activation Team
A nationwide retail brand activation needs more than equipment arriving at each location. Every team needs to know the campaign, understand the store environment and be ready to deliver from the moment the activation begins.
For O2, we coordinated the people, equipment, ingredients, stock, service materials and logistics required across multiple UK locations.
Our complete activation service can bring together professional customer-facing staff, mobile bars and compact drinks stations, coffee, matcha, cocktails or mocktails, branded cups, preparation equipment, fresh and waste-water systems, stock allocation, delivery, setup and breakdown.
Most importantly, multi-location logistics and central project coordination are managed by one experienced team—giving brands and agencies one point of contact rather than multiple suppliers to chase.
Businesses planning a launch can explore our corporate event and brand activation services and mobile bar hire in London.
Our Work
Hospitality That Helped Customers Stay in the Moment
For the Samsung Galaxy S25 launch, the drinks service was designed to complement the product experience—not compete with it.
A well-planned in-store brand activation can welcome customers, create natural opportunities for conversation and encourage visitors to spend more time engaging with the product and store team.
Branded drinks add another customer touchpoint, helping a product launch feel more memorable, generating natural photo and social opportunities and reinforcing the wider campaign.
The best retail hospitality experiences don’t feel like an extra service. They feel like part of the launch itself.
One Weekend Left No Room for “We’ll Sort It on the Day”
Delivering a multi-location brand activation across eight UK stores in one weekend required detailed planning long before the Samsung Galaxy S25 launch began.
For O2, we coordinated the staffing, equipment, drinks stock, branding, travel, shopping-centre access, setup and collection schedules required to deliver a consistent in-store retail activation across multiple cities.
Each location was planned around expected footfall, service hours, available space, equipment requirements and stock levels, with contingency built into the operation.
This centralised approach allows Cocktails With Mario to support nationwide brand activations, multi-store product launches and retail campaigns across the UK, giving brands and agencies one experienced supplier to coordinate the complete drinks experience.
Coffee, Matcha, Mocktails or Branded Cans
Every brand activation needs a drinks experience that fits the audience. A morning launch might call for coffee bike hire or a fully branded coffee setup, supported by our specialist teams at Coffee Cart Hire London and Barista Hire London.
For wellness, beauty and lifestyle campaigns, we can create a dedicated matcha bar, with larger branded matcha experiences also delivered through Matcha Activations.
For retail launches and exhibitions, we can take things further with mocktails, colour-matched drinks or branded iced coffee and matcha cans created around the campaign.
One team, different drinks experiences—built around the brand rather than a standard package.
What the O2 Activation Demonstrates
The O2 Samsung Galaxy S25 launch demonstrates our ability to deliver a nationwide, multi-location brand activation while keeping the experience consistent at every store.
Across eight locations in one weekend, we coordinated multiple teams, equipment, drinks stock, shopping-centre access, setup schedules and customer-facing service through one central operation.
Most importantly, the project shows that Cocktails With Mario can scale a retail drinks activation across multiple UK cities without losing the organisation, consistency or personal service expected at each location.
Planning a Multi-Store Product Launch?
Cocktails With Mario works with brands, retailers and agencies on drinks activations across London and the UK, from individual flagship stores to nationwide campaigns.
Share your campaign dates, locations, service times, expected footfall, preferred drinks and branding requirements, and our team can plan the staffing, equipment, stock and logistics around your activation.
Ready to start planning? Contact Cocktails With Mario to discuss your campaign, or explore our mobile bar hire and brand activation case studies to see more of our work.
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