Branded Mobile Bar Hire for an Adidas Launch in London
Cocktails With Mario delivered a complete branded mobile bar experience for an Adidas footwear launch in London.
The event marked the launch of a new Adidas shoe and required a drinks service that could become part of the wider brand experience. Our team supplied a fully branded mobile bar, experienced event bartenders, drinks, equipment and branded serving cups.
Over the course of the event, we prepared and served more than 1,000 drinks while maintaining a fast, organised and visually consistent service.
The Adidas Event Brief
The client required a professional mobile bar that would complement the Adidas launch branding and operate efficiently throughout a busy event.
The key requirements included:
A fully branded mobile bar
Professional event bartenders
High-volume drinks production
More than 1,000 drinks
Branded serving cups
A polished and engaging guest experience
Complete setup and breakdown
Reliable event logistics
The bar needed to look like an intentional part of the Adidas activation—not a standard temporary catering counter.
Some Of Our Clients
A Fully Branded Mobile Bar
We transformed our mobile bar using campaign artwork supplied for the event. The branded frontage helped the setup fit naturally within the launch environment and created a strong focal point for guests.
Every detail was considered, from the appearance of the bar to the presentation of each drink.
The branded cups extended the campaign beyond the bar itself. As guests moved around the venue carrying their drinks, the Adidas identity remained visible throughout the event.
Companies planning a similar activation can explore our corporate mobile bar hire and mobile bar hire in London services.
FREQUENTLY ASKED QUESTIONS
Yes. Selected mobile bars can be customised using campaign artwork supplied by the client. We can also arrange branded cups, menus, signage and other service materials.
Yes. We plan the number of bartenders, service stations, equipment and stock around the anticipated demand and service time.
Yes. A complete package can include the mobile bar, branding, bartenders, ingredients, equipment, cups, logistics, setup, service and breakdown.
Yes. We can develop cocktails and alcohol-free drinks around a brand’s colours, campaign, product or event theme.
Yes. We can arrange branded cups or personalised labels depending on the drinks, required quantity and available production time.
More Than 1,000 Drinks Served
Serving more than 1,000 drinks at a single activation requires careful preparation, the right equipment and a well-planned service flow.
Before the event, our team planned around anticipated guest numbers and expected periods of peak demand, while calculating stock quantities, preparing the drinks menu and determining the equipment required. We also considered bartender positioning, bar layout, cup and garnish storage, and how the workspace could be organised to maintain both speed and consistency throughout the service.
The bar was set up to allow our bartenders to work efficiently during busy periods without compromising the quality or presentation of each drink.
By the end of the activation, our team had successfully prepared and served more than 1,000 drinks in branded cups, delivering a fast, consistent and professional drinks experience throughout the event.
Our Work
A Complete Turnkey Bar Service
Cocktails With Mario managed the complete bar operation from start to finish, giving the event organisers one experienced supplier responsible for the entire drinks experience.
Our turnkey service covered everything required to deliver the bar successfully, including the mobile bar, custom bar branding, professional bartenders, drinks ingredients, branded cups, bar tools and equipment, service materials and full stock planning. We also managed delivery and logistics, on-site setup, drinks preparation and service throughout the event, followed by the complete breakdown once the activation had finished.
By managing the entire operation under one team, we reduced the number of individual suppliers the organiser needed to coordinate while helping maintain a consistent standard across the branding, presentation, drinks and guest experience.
Making the Bar Part of the Launch
For a product launch, the drinks service should support the campaign rather than sit separately from it.
A branded mobile bar can help to:
- Reinforce the campaign’s visual identity
- Create an interactive guest touchpoint
- Encourage attendees to gather and engage
- Increase the visibility of the launch branding
- Produce natural photography opportunities
- Give guests something memorable
- Keep attendees refreshed during the activation
Personalised drinks, branded cups and a professionally finished bar can turn a practical refreshment service into part of the event experience.
Built for High-Volume Brand Activations
This Adidas launch demonstrated our ability to combine branding and creativity with the practical requirements of a large-scale drinks service.
For high-volume events, we can adjust the number of bartenders, service stations and preparation areas according to expected demand. We can also create a combination of alcoholic cocktails, mocktails and other alcohol-free drinks.
Our branded mobile bar services are suitable for:
- Product launches
- Brand activations
- Retail openings
- Pop-up experiences
- Exhibitions
- Conferences
- Press events
- Influencer events
- Corporate celebrations
- Sports and fashion events
Our Work
Personalised Drinks and Branded Presentation
Depending on the campaign, our branding options can include:
- Custom mobile-bar panels
- Branded cups
- Personalised cocktail menus
- Campaign-inspired drink colours
- Bespoke garnishes
- Branded signage
- Custom labels
- Edible logo printing
- Coordinated bartender clothing
- Freshly sealed branded drinks
Cocktails can be designed around a product, colour palette, campaign message or event theme.
For dedicated cocktail staffing, clients can also explore corporate bartender hire and private or corporate event bartenders.
Cocktails, Coffee and Matcha From One Event Team
Some brand activations require several different drinks experiences. Our wider event group can combine cocktails with coffee, matcha and other specialist services.
For coffee-led campaigns, explore our branded coffee cart hire and professional barista hire in London.
Brands planning wellness, beauty, fashion or Gen Z-focused campaigns can also create dedicated branded matcha activations.
Additional event entertainment can be arranged through our professional DJ hire service, while Mixology Insider provides independent articles covering cocktails, drinks trends and the wider events industry.
Professional and Responsible Service
Every drinks operation is planned with attention to event timings, staffing, allergens and responsible alcohol service.
We can create alcohol-free drinks alongside alcoholic cocktails, helping organisers provide a more inclusive selection for their guests.
Further guidance is available from Drinkaware and the Food Standards Agency’s allergen guidance.
Planning a Branded Product Launch?
Cocktails With Mario creates tailored mobile bar experiences for agencies, brands and corporate event organisers across London and the UK.
Tell us your event date, location, number of guests, service time, preferred drinks and branding requirements. We will recommend a suitable bar, menu, staffing level and drinks package.
Contact Cocktails With Mario to discuss your next activation.
You can also explore more of our mobile bar hire case studies.
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